About Cheffix
A family business in the true sense of the word.
Cheffix was founded by Rolf van Eden, alongside his wife Astrid and their daughters Nina and Donna. We work together from our head office in Ede and produce in our own factory in North Macedonia, with around 60 employees, many of whom are family.
Meet
The four behind Cheffix
At Cheffix you don't call a call centre. You'll be talking with one of these four or someone from their small team.
Rolf van Eden
Founder
Astrid van Eden
Product Manager
Nina van Eden
General Manager
Donna van Eden
Operations Manager
Astrid van Eden
Product Manager
Nina van Eden
General Manager
Donna van Eden
Operations Manager
Cor
Business Development Manager
Demi
Sales & Support Specialist
Patrick
Logistics Employee
Max
Manager of Happiness
Cor
Business Development Manager
Demi
Sales & Support Specialist
Patrick
Logistics Employee
Max
Manager of Happiness
Sanja
Financial Manager
Robert
Production Manager
Aleksandra
Operations Manager
Elena
Design & Product Developer
Sanja
Financial Manager
Robert
Production Manager
Aleksandra
Operations Manager
Elena
Design & Product Developer
Team Nido
North Macedonia · ±60 skilled professionals
0+ years
Own factory
Own production in North Macedonia, no middleman
0
Own team
Skilled craftspeople in North Macedonia who make every jacket by hand
0.0
Average rating
Based on 14 customer reviews
As considered as our clothing.
In Ede, Dena Textile Productions built its own head office: a place with room to grow, where the office, showroom and warehouse come together under one roof. Both brands, Cheffix and Dena, are supplied from this building.
Everything sits close together here. Chefs who drop by see and feel the collection in our showroom, and the team you get on the phone walks straight into the warehouse. A building that grows with us.
Our building looks just as far ahead as the clothing we make. With an A+++ energy label, solar panels on the roof and a sustainable construction, we built for the long term.
Sustainability doesn't stop at the fabric for us. From the building we work in to the chef jackets that head into the kitchen: we always choose what lasts longer.
Head office
Ede, the Netherlands
Available
Mon-Thu 8:30-17:00 Fri 8:30-15:00
Showroom
Open by appointment
Thousands of chef jackets, always in stock.
In our own warehouse in Ede the collection lies ready: rows full of chef jackets, trousers, aprons and bib aprons, neatly sorted by size, model and colour.
That stock is no coincidence. Because we produce in our own factory, we stay in control of what's on the shelves and keep replenishing. That's how we avoid stockouts and long waits, even when you want to kit out a whole kitchen brigade at once.
Order on a working day and your parcel often ships the same day. We make sure the kitchen keeps running.
Named after Nina and Donna
Our factory in North Macedonia is called Nido, a mix of our daughters' names. About 60 craftspeople work here, many of them family. That creates a close-knit and supportive atmosphere you can't manufacture with a manual.
We visit Nido several times a year. To us it really feels like a second family. That's not marketing speak, when you visit them in the factory you see it straight away. People who've known each other for years, who know each other's children, who lunch together.
By making everything in-house we have full control over the process. Consistent quality, attention to detail, and fits that actually match how a chef works. Not how the manufacturer thinks a chef works.
60
craftspeople
100%
own production
Several
visits per year
Award-winning innovation
Winner innovation award.
In October 2024, the expert jury of the Regio Foodvalley Innovation Award honoured us in the Manufacturing category, for chef jackets made from recycled materials. Proof that craftsmanship and sustainability go hand in hand.
Dena, 20+ years of hospitality textiles
What's in the name?
Donna · Eden · Nina · Astrid
The family name and the three women of the family brought together in one name. We used the same logic later for Nido (Nina + Donna).
Cheffix is a brand, not a company. The company is called Dena Textile Productions B.V. and has its head office in Ede. Dena has been around since 2001 and specialises in textiles for hospitality furniture: tablecloths, banquet skirts and chair covers, delivered to restaurants, hotels and caterers across Europe.
Twenty years of working with the same fabrics, the same seamstresses and the same quality standard laid a foundation that Cheffix as a chefwear brand could adopt directly. No learning curve, no startup mistakes. Under that one roof in Ede, two brands now run side by side: Dena for the textiles on the table, Cheffix for the clothing in the kitchen.
The short history
From first table skirt to today's chef's jacket
More than twenty years in the same trade, with the same family at the helm.
2001
Dena Textile Productions
Astrid and Rolf start Dena, specialising in textiles for hospitality furniture. Tablecloths, banquet skirts, chair covers, tailored for restaurants and hotels.
2001-2003
Production in Poland
In the early years, production runs at a factory in Poland.
2003-2010
Own factory in China
Production moves to an own factory in Wuxi, China.
2010-present
Our own factory
To keep grip on quality and lead times, production is moved to an own location in North Macedonia. The basis of Nido.
Cheffix
Step to chefwear
With 20 years of textile expertise and a working factory, the step to chefwear is logical. Cheffix is founded, same craftsmanship, different product.
Today
Family of 60
The head office in Ede has a small tight team. Nido has 60 employees.
What we care about
Four things we won't compromise on
Family first
Not a marketing claim. Our leadership is literally family, our team feels like family, and families work in Nido. It sounds soft but delivers rock-hard quality.
Own production
No subcontractors, no skewed wage structures. We have full control over the process in our own factory. Consistent quality, no surprises.
Proven design
Models are worn by real chefs before we produce them in series. The Nassau collection came out of three days of brainstorming with our ambassador Edwin Vinke in our factory.
Wastewear
Our Wastewear line is dyed with natural pigments from coffee, berries and the woad plant. No two batches exactly alike.
Our guarantees
No fine print, real craft guarantees.
Comfort and quality are what make a garment last. That is why we have our fabrics and our production tested independently, and the wash performance at the Miele Experience Center in Vianen and at industrial laundries. Concrete craft guarantees back every product we make.
Official certifications
OEKO-TEX Standard 100
Every fabric is independently tested for over one thousand harmful substances. Safe on the skin. even during a 12-hour shift at the stove.
amfori BSCI
Our production follows the BSCI code of conduct for fair. safe and controlled working conditions throughout the supply chain.
Our professional guarantees
No fine print. just real professional guarantees.
Own European production
Everything is made in our own factory in North Macedonia. No middlemen, direct line from design to product.
Industrially washable
Tested at the Miele Experience Center Vianen and at various laundries. Fully HACCP-compliant for industrial laundries.
Stitching guarantee
Own production means direct QA control. Seam comes loose within a year under normal use? Repair or replacement, on us.
HACCP-proof
Materials and finish meet the hygiene requirements of professional kitchens and industrial laundries.
Circular material
Our Wastewear line is dyed with food waste (coffee, orange, berries). No chemical dyes.
20+ years of craft
Our factory has been around for over 20 years. 60 craftspeople assembling every product by hand.
Distribution partners
Available at the hospitality wholesalers and our top dealers.
Cheffix has been distributed for years through Hanos, Sligro, Bidfood and other hospitality wholesalers in the Netherlands, as well as through dealers such as Unicum, Klaassen and Van den IJssel Bedrijfskleding. Ask your regular supplier or dealer, or order directly here.
The next generation learning the trade
Leave the old Hilton jacket behind: this is the clothing of the new generation.
Our future should feel at home in Cheffix. The next generation of chefs wants to look the part from day one, in affordable clothing that grows with their ambition and survives every day in the training kitchen.
Worn across every kind of programme
Culinary schools & academies
The foundation of every chef: knife, fire and a first jacket of their own.
Hotel schools & hospitality
From front of house to the brigade, dressed in tomorrow's uniform.
Vocational hospitality & catering courses
Whole classes kitted out at once, the same quality year after year.
Practical kitchens & training companies
Where theory meets the kitchen and clothing really takes a beating.
Why training programmes choose us
School uniforms built to survive the school year.
Made for daily classroom use
Industrially washable, colourfast and reinforced at the seams, standing up to hundreds of washes and dozens of hands.
Exactly the same every year
Straight from our own factory in Europe: the same fit, colour and quality for every new intake.
Delivered fast, restocked fast
Order today, in tomorrow. A new student halfway through the year? Topped up within a day.
By the class or the whole intake
Kit out your entire group in one go, with sharp volume pricing for larger numbers.
From the first training kitchen to their own: Cheffix grows with them.
Trusted in these kitchens
Worn by the kitchens that make no compromises.
From Michelin-starred restaurants to major hotel groups and healthcare kitchens. our chef coats work every day in places where it really matters.
And hundreds of kitchens beyond. every service, every day.
Worn internationally
Our chef's jackets travel the whole world over
Thanks to our wearers and ambassadors, Cheffix is visible around the world: from Michelin-starred kitchens to hotel chains, our chef's jackets are worn and seen worldwide.
1,430+
chefs wear Cheffix
25+
countries visible
Want to drop by sometime?
Our showroom in Ede is open by appointment. Try on all the models, feel the fabrics, have a coffee. Or come straight in with your whole brigade.
Plan a visit